Search Engine Optimization (SEO) has become extremely important. The higher your website places on an Internet Search the more business is directed to your company or organization. Understanding how search engines rate websites and getting your company at the top of the list has become a science all its own.
Our SEO technology performs extremely well by introducing key words at every level of content. This helps search engines to understand better what you do and places you higher as a result.
"Organic" searches are searches for the goods and services you perform NOT something as unique as your name. It is an extremely competitive market so it is important to make sure you hire someone building your website who actually knows what they are doing. The best designed website is worthless if no one can find it!
Gone are the days when you can put up a simple website and expect to rank on the first page of Google with little or no content. The Internet is huge, and growing by the minute. Competition is fierce. Just about any search returns millions of websites. The difficulty is that if you are not on the first page of Google you will likely never get additional business through search engines. In today's Internet-based economy this could mean the difference between success and failure.
Without search engines your website can still pay for itself, through use as an on-line catalog or through your own marketing. However, since you have paid for the site it only makes sense to leverage your investment into additional business through search engine optimization.
Search engines usually provide contacts interested in making an immediate purchase. Search engines provide additional business. The truly amazing thing is that they do all of this for free! Well, not quite free. You do have to make the effort to optimize the website and you do have to know what you are doing.
Although you could optimize the website yourself, it is a smart bet you are better off hiring a professional to do it right. Too many times clients bring in disastrous websites with poor navigation (which frustrates visitors), broken links (which frustrates search engines), and which were never optimized to bring in additional revenue.
In short, concerning search engine optimization, you get what you pay for!
Good design makes for a visible website. It is always a good idea to:
Google, Bing, Yahoo are all search engines, but what is a search engine anyway? A search engine crawls the Internet and ranks content. When you tell a search engine you want to find "red toys," for example, it returns a list of websites which contain both "red" and "toys."
This list would not be much help, however, if search engines did not filter the results and order them by relevance. We don't really want just any website with the word "red" in it. We only want it if "red" is prominent. We don't want websites who mention "toys" once. We only want it if "toys" appear many times. Even better, we want websites which mention "red toys" as a phrase. If the domain has "red" or "toys" in it we are more interested. If page titles mention "red toys" we likely want to see that page. If headings list "red toys" that should be at the top of our list too!
Search engines score your web pages and the site as a whole for its score and rank pages by that score. The list of criteria and algorithm they use is complex and secret. But many rules can be figured out. Here is a simple list of things which give your web page a higher score
There are many other factors. Among them:
Understanding how search engines rank your website will help you understand what you need to do in order to rank highly.
Don't just take our word for it. See what others have been saying about our great services and support! We offer local, in-house support with old fashioned face-to-face meetings. So drop by for a cup of coffee while we update your website!